Creative Project about Airlines
Above is the link to my final creative project. Over the semester, I had become fascinated how social media influences a lot of companies and people's lives on a daily basis. The inspiration for my video was to focus on the airlines and the travel industry because through my research, I found that travel agencies and airline companies are incorporating social media into their own businesses to promote deals, changes and new information to their public. Airline companies are also creating Twitter and Facebook pages for their customers to leave feedback about their services. By providing both positive and negative feedback, these companies can improve themselves in the areas that people are complaining about. On the few Twitter accounts that I have followed during this semester, such as Southwest Airlines and Expedia, these two companies Tweet back to their customers posts' to offer help if at all possible. I chose to create a video about the travel industry because it has always struggled with the negative connotations against their services, and I like reading how and what they are doing to improve in everyway. Social media allows these complaints to be heard quicker in order for action to be taken quicker so these companies have more satisfied customers, rather than disgruntled, unhappy customers.
Enjoy.
